21世纪中国文化海外传播下的国家形象

National Image of Chinese Culture in the 21st Century

以21世纪中国文化的海外传播为路径,探讨了中国文化形象传播和国家形象树立的问题,分析了美国、日本、韩国等国家成功的有特色的文化传播案例,深入剖析了中国目前成功的文化形象推广案例。认为要想很好地传播中国文化、树立国家形象,就要培养民族的文化自信,充分利用国家政策和现代科学技术。

Taking the overseas communication of Chinese culture in the 21st century as a path, this paper explores the spread of Chinese cultural image and the establishment of a national image. Through the cases of successful and characteristic cultural communication in the United States, Japan, Korea and other countries, it deeply analyzes the successful cultural image promotion cases of China at present. It is concluded that the dissemination of cultural image and the establishment of national image should cultivate the cultural self-confidence of the nation, make full use of policy promotion, and make full use of modern science and technology for communication.