我国跆拳道俱乐部营销策略优化建议——以泰安市为例

在"健康中国2030"规划纲要背景下,找到更科学的体育产业营销策略将其转变为核心竞争力并摆脱市场恶性价格战,为群众提供更舒适满意的跆拳道俱乐部成为重要任务。本文选择以泰安市跆拳道俱乐部为研究对象,运用文献综述法收集相关资料与数据分析了产品、价格、渠道、促销策略并结合7Ps营销理论从7个方面给予客观的优化理论建议。

Under the background of"Healthy China 2030"program,it is an important task to find a more scientific sports industry marketing strategy to transform it into a core competitiveness and get rid of the vicious price war in the market,so as to provide more comfortable and satisfactory Taekwondo clubs for the masses.This paper chooses Tai'an Taekwondo Club as the research object,collects relevant data and analyzes the product,price,channel,promotion strategy by using literature review method,and gives objective optimization suggestions from seven aspects combined with 7Ps marketing theory.