新时代背景下体育产业和文化旅游产业的深度融合发展

现如今,我国进入了中国特色社会主义新时代,我国竞技体育实力不断加强,群众体育运动蓬勃发展,社区体育、家庭体育、学校体育发展有条不紊,正努力从体育大国向体育强国迈进,为了适应新时代背景的发展需要,体育产业作为国民经济发展新的增长点,也是提升国家软实力、增强产业竞争力和弘扬中国传统文化的重要途径之一,也必须顺应时代发展的潮流,在"互联网+"时代背景下,体育旅游产业的创新驱动成为关注重点,因此体育产业与文化旅游产业相结合,有利于推动我国体育事业走上快速发展的康庄大道。本文运用文献资料法等方法,从对体育产业和体育旅游业的认识入手,提出将体育产业和文化旅游产业深度融合的必要性,并提出了几点建议。

Nowadays,our country has entered a new era of socialism with Chinese characteristics,are constantly strengthening of competitive sports,mass sports movement vigorous development,community sports,family sports,school sports development in an orderly way,trying to from sports country to sports power forward,in order to meet the needs of the development of new era background,the sports industry as a new growth point of national economic development,and promote the competitiveness of the national soft power,strengthen the industry and one of the important ways to carry forward the Chinese traditional culture,must also keep up with the trend of the era development,under the background in the era of"Internet+",the innovation of the sports tourism industry drive become the focus,Therefore,the combination of sports industry and cultural tourism industry is conducive to promoting the rapid development of China's sports industry.Based on the understanding of sports industry and sports tourism,this paper puts forward the necessity of deep integration of sports industry and cultural tourism industry,and puts forward several Suggestions.