商业赞助对高校体育赛事发展的影响及对策研究

随着我国体育事业的蓬勃发展,体育赞助已经成功介入了职业体育和竞技体育的各种赛事活动中,并形成了一套有效的运行机制和模式,但就目前各大高校的体育赛事现状来看,各高校体育赛事的开展都或多或少的存在资金问题,学校对体育赛事开展的经费支持有限,而成功的举办各项体育比赛对学校、对学生、对老师都有着重要的意义,开展体育赞助能够有效的弥补这种缺陷,因此探讨影响制约各高校体育赛事开展的因素及对策,对高校体育事业的健康发展有必要性。

With the vigorous development of China's sports industry, sports sponsorship has successfully intervened in professional sports and competitive sports activities, and formed a set of effective operating mechanism and mode, but from the current situation of sports events in major universities, the development of sports events in Colleges and universities are more or less the existence of funds. The school has limited funds to support the development of sports events. Successful hosting of various sports competitions is of great signif icance to schools, students and teachers. Sports sponsorship can effectively remedy this defect. Therefore, this paper explores the factors that restrict the development of sports events in Colleges and universities and the countermeasures. The healthy development of the industry is necessary.