日本媒体对华舆论特征与引导策略

Characteristics and Disputes in Japanese Public Opinion to China

[目的/意义]近年,中日关系一直处于紧张状态,且日本媒体往往通过涉华负面报道影响日本民众的对华态度,日本媒体对华舆论现状及特征究竟如何,如何针对日本媒体的对华舆论作出有效的引导策略、改善中日两国人民的相互理解状况,是本文的研究目的。[方法/过程]通过内容分析法对2015-2017年日本雅虎新闻网和2ch论坛的对华报道和涉华讨论进行了定量和定性分析,内容分析涉及涉华报道和发帖的信息源、性质、高频关键词等分析类目,从不同微观视角探析日本媒体对华舆论特征。[结果/结论]通过分析日本媒体的对华舆论,总结出日本媒体对华舆论特征和应对日本媒体对华舆论的对策建议。

[Purpose/Significance] In recent years, Sino-Japanese relations have been tense, Abe cabinet frequently angered Chinese on the Diaoyu Islands issue, constitutional ban of collective self-defense right and the visit to the Yasukuni Shrine;on the other hand, the Japanese media demonized Chinese and affected Japanese people's attitude toward China.[Method/Process] This paper analyzes China-related reports in the Japanese internet media and the online discussion, from 2015 to 2017,[Result/Conclusion] And clarifies that the Japanese online media built a "military threat","science and technology leader in the world economy","environmental pollution","Chinese people unfriendly" China image, and spawned an aversion to China."Anti-China" and "Pro-China" online public opinion circles are formed in Japan, and the overlap between the two circles is small and almost in the state of rupture.