基于市场调研的女装品牌商品企划研究

Clothing brand product planning based on market research

随着服装行业的发展,品牌竞争已是大势所趋。通过研究服装商品企划理论,结合市场调研服装主题、款式、色彩、面料、搭配等流行趋势,分析同类竞争品牌,围绕主题企划、商品企划、上新企划等设计女装品牌Miss Easy商品企划。策划品牌定位、目标消费群体、主题理念设计、各系列效果图、款式图、色彩设计、面料选择、波段计划、营销企划、宣传品设计等,实现服装品牌设计的创新,为服装品牌商品企划提供参考。

With the development of the apparel industry,brand competition has become the trend of the times.Through the study of clothing commodity planning theory,combined with market research clothing theme,style,color,fabric,collocation and other popular trends,analyze similar competitive brands,design women’s brand Miss Easy merchandise planning around the theme planning,product planning,new planning and so on.Planning brand positioning,target consumer groups,theme concept design,various series of renderings,style drawings,color design,fabric selection,band planning,marketing planning,promotional materials design,etc.,to achieve innovation in apparel brand design,to provide clothing brand product planning reference.