基于“互联网+”时代下的电力营销电子渠道一体化运营体系

Integrated Operation System of Power Marketing Electronic Channels Based on "Internet +" Era

"互联网+"以创新2.0互联网为背景,深层次将互联网信息应用到各行各业的发展中。以通信技术和互联网为平台,将互联网和传统行业相融合,可以改变人们日常生活和工作的方式,引领"新常态",推动移动数据、移动互联网、云计算以及物联网于现代制作行业相结合,促进电商行业和互联网金融行业的健康发展。笔者以"互联网+"为时代背景,结合电力营销的实际需求,定位线上渠道的发展方向,旨在保证各渠道可以优劣势互补,更好地完成线上线下推广工作。

"Internet +" takes the innovation 2 Internet as the background, and applies the Internet information to the development of all walks of life in depth. Taking communication technology and Internet as a platform, the integration of Internet and traditional industries can change the way people live and work, lead the "new normal", promote the combination of mobile data, mobile Internet, cloud computing and Internet of Things in modern production industry, and promote the healthy development of e-commerce industry and Internet financial industry. With the background of "Internet +" as well as the actual demand of power marketing, the author has positioned the development direction of online channels, so as to ensure that each channel can complement each other with advantages and disadvantages and better achieve online and offline promotion.