咸宁市体育产业创新发展研究

我国产业结构调整和升级,也为体育产业大发展提供了难得的机遇,体育产业的发展既可增加就业,又能刺激和拉动内需,从而进一步拉动经济增长。在咸宁市体育产业发展进程中,进一步创新发展方式可以实现经济的可持续发展。本文通过研究咸宁市体育产业的发展现状,发现该市体育产业存在总体规模小、质量不高、健身意识淡薄、体育消费观念落后、体育场地人均占有率低下、运营模式不合理等问题,可通过共享健身、打造精品马拉松赛事IP和家庭健身模式等创新性发展战略实现体育产业的进一步发展。

In the development process of sports industry in Xianning city, sustainable development can be achieved through further innovative development. Through documentary and logical analysis and other research methods analysis the concept of the sports industry. To study the current situation and problems of sports industry economy in Xianning city, combined with the national f itness program and Xianning international marathon development opportunity, based on the perspective of innovation, it is concluded that the Shared f itness and new family f itness way to achieve further development of sports industry.