高星级酒店客房定价及实例研究——基于特征价格理论

Room Pricing of High Star Hotel and Empirical Study——based on Hedonic Price Theory

大众旅游时代及“互联网+酒店”发展趋势下,高星级酒店客房定价的重要性日益凸显。基于特征价格理论,从实例视角研究了高星级酒店客房定价及酒店客房特征价格等问题。结果表明高星级酒店客房内部特征隐性价格具有明显的细分市场差异,其外部特征在时间特征方面并不明显。通过检查与修正酒店定价方式,发现采取差异化竞争策略与科学定价方式有助于推动高星级酒店的现代化发展。

Under the development of mass tourism era and “Internet+hotel”, the importance of room pricing of high star hotel is more and more prominent. Based on hedonic price theory, this paper studies the pricing and hedonic price of room from the instance perspective. The results indicate that the internal hedonic price of high star hotel has obvious divided market difference, and the external characteristic is not obvious in time characteristic. By checking and correcting the pricing mode, this paper discovers that diversified competition strategy and scientific pricing mode are beneficial to improving the modern development of high stat hotel.