共享经济下的旅游资源供需匹配定价机制研究

Research on Supply and Demand Matching Pricing Mechanism of Tourism Resource under Sharing Economy

依托大数据、云计算等信息技术,旅游资源与旅游信息实现了共享,为消费者带来了新的旅游理念与旅行方式。共享经济下,旅游资源的供需匹配效率不断提升,通过重构旅游产业方式,不断提高旅游者的旅游体验。在此背景下,如何确定与旅游资源供需匹配的定价机制成为了关键。通过分析旅游经济变革以及旅游产品价格形成机制,研究了共享经济下的旅游资源供需匹配定价机制。

Based on big data and cloud computing, the tourism resource and information have met the sharing effect, which has brought new tourism concept and travel mode to consumers. Under sharing economy, the supply and demand matching of the tourism resource increases continuously, the tourism experience of travelers increases by reconstitution of tourism industrial mode. In such context, how to determine the pricing mechanism matching the tourism resource supply and demand is crucial. By analyzing the tourism economic reform and price formation mechanism to tourism product, this paper studies the supply and demand matching pricing mechanism under sharing economy.