陕西省红色研学旅游产品的旅游吸引力提升研究

The Promotion of the Tourist Attraction of Red Learning Tourism Production in Shaanxi Province

在大旅游时代的背景下,加之素质教育对于青少年政治思想素质的要求,研学旅游顺势而生。而有着突出教育功能的红色旅游无疑在拓展研学产品、培养青少年的思想政治素质以及传承红色基因方面,有着不可替代的作用。陕西省的红色研学旅游产品数量多,品味高,但是对于青少年群体的吸引力较弱,因此提升陕西省红色研学旅游产品的旅游吸引力,对于促进陕西省旅游业的发展和提高旅游综合竞争力有着非常重要的意义。

In the context of great tourism era,coupled with the requirements of quality education to the political and ideological qualities of young people,learning tourism rises in response.The red tourism with outstanding educational functions undoubtedly plays an irreplaceable role in exploring research products,cultivating the ideological and political qualities of young people and inheriting red genes.There are lots of red research tourism products in Shaanxi Province is with high taste,but the attraction to young people is not satisfying.Therefore,how to improve the tourism attractiveness of Shaanxi red research tourism products,promote the development of tourism in Shaanxi Province and improve the comprehensive tourism competition is of great significance.