机会识别整合视角下休闲农业发展研究

Research on Leisure Agriculture Development from the Perspective of Opportunity Recognition Integration

机会识别是休闲农业创业的前提和起点,是休闲农业政策服务和市场实践的桥梁。创业机会识别本源存在着的发现和创造两种分立的观点,整合研究已成趋势。机会识别是客观"机会"和主观"识别"的统一,有效识别既要依赖客观的科学准确,又要依赖主观的感知和辨别能力。通过对知识图谱的概念交互法则的修缮,构建了机会识别整合交互模型,明确了机会识别的因素、机制和关系。从整合交互视角,休闲农业发展包括建设信息资源、培养识别能力、强化社会资本、调动民间资本四个路径。

Opportunity recognition is the premise and starting point of leisure agriculture entrepreneurship and it is leisure agriculture policy service and the bridge of market practice. Since there are two separate views on the discovery and creation of entrepreneurial opportunity recognition, integration has become a trend. Opportunity recognition is the unification of objective "opportunity" and subjective "recognition". Effective recognition depends not only on objective science and accuracy, but also on subjective perception and discerning ability. It is through the perfection of the conception of knowledge for interaction rule to build the model of opportunity cognition integration and specify the factors, mechanism and relationship of opportunity recognition. From the perspective of interactive integration, leisure agriculture includes four ways to build information resources, cultivate recognition ability, strengthen social capital and mobilize non-governmental capital.