“一带一路”背景下汉服文化传播与产业发展路径研究

汉服文化的兴起和发展伴随着许多的时代烙印,现代汉服文化传播应与"一带一路"源于亚洲、依托亚洲进行人文交流的文化产业相结合。文章阐述汉服文化特点及内涵,分析汉服文化传播的现状,研究汉服文化传播与产业发展路径研究,为社会创造实质性的经济价值,对形成良好的经济影响有着重要意义。

The rise and development of Hanfu culture is accompanied by many brandings of the times. In the process of communication, Hanfu culture is precisely combined with the cultural industry of "One Belt and One Road" originating from Asia and relying on Asian humanities exchanges, combing the characteristics and connotation of Hanfu culture, and analyzing Hanfu culture. The current situation of communication, research on Hanfu culture communication and industrial development path research, is of great signif icance for China and even for the entire society of Asia to create substantial economic value and form a good economic impact.