文化创意视野下户外运动服装的设计研究——以夏季皮肤衣为例

The Research on the Outdoor Fashion Design in the View of Culture and Creativity——In order to summer skin cloth as an example

户外运动已逐渐成为现代人的热门活动,人们对户外运动服装的要求日益提升。目前我国户外运动服装尚有很多不尽人意之处,诸如品牌发展时间短、成衣雷同、款式老旧等。为此,将文化创意融入户外运动服装设计,不失为一个发展方向。这不仅是服装设计的内在要求,而且是创造满足大众文化审美的有效途径,我国本土优秀的传统文化也为二者的结合提供了丰富的资源。所以,要从户外运动服装的颜色、款式、面料等不同方面深入研究。文章认为:不同文化创意的多元颜色是吸引用户的第一要素;个性化专业化设计是户外运动装与文化创意结合的必然趋势;户外运动服装的面料,要在文化创意指导下,不断融入最新科技成果,这是发展的方向。

Outdoor exercises have gradually become a popular activity of modern people. People's requirements for outdoor sportswear are also increasing. At present, there are many unsatisfactory things about outdoor sportswear in China, such as “brand development time is short”,“garment is identical”,“style is old” and so on. Therefore, it is a development direction to integrate cultural creativity into outdoor sports clothing design. This is not only the inherent requirement of fashion design, but also an effective way to satisfy the popular aesthetic culture. The excellent Chinese traditional culture also provides rich resources for the combination of them. From the author point of view, we should study deeply from different aspects such as color, style and fabric of outdoor sportswear: diversified colors rich in different cultural and creative ideas are the first element to attract consumers;personalized and professional design is an inevitable trend of the combination of outdoor sportswear and cultural creativity;under the guidance of cultural creativity, the fabric of outdoor sportswear should be constantly integrated into the latest scientific and technological achievements to meet the pursuit of consumer comfort and safety.