大理白族扎染工艺及其旅游工艺品开发

Technology of Bai Nationality Tie-dye in Dali and its Development of Tourist Crafts

基于作者多年的实地调查,从白族扎染工艺的现状发展剖析白族旅游工艺研发模式。白族扎染工艺在当地传统工艺品中占有较高的地位,在市场引导方面起着积极的作用,为当地经济的发展起着重要的作用;白族扎染是当地传统手工文化的重要体现,随着物质生活的改变和旅游产业的发展,已成功进行了市场转型。随着游客需求层次逐渐的细化,游客对当地旅游工艺品在品质、工艺、颜色、艺术价值、收藏价值、功能性等层面提出了更高的要求。从事白族旅游工艺品制作的民间艺人和相关工作室从市场需求出发也研发了一系列的新产品,但面对严酷竞争的旅游市场来说,白族旅游工艺品在传承传统手工文化的同时还应结合其他工艺和现代科技加大研发力度。

Based on the many years of fieldwork, this paper analyzes the R & D mode of the Bai Nationality’s tourism craftsmanship from the current development of the Bai Nationality’s tie-dye process. The Bai Nationality’s tie-dye process occupies a higher position in the local traditional crafts, and plays an positive role in guiding the market, which is significant for the development of the local economy. The Bai Nationality’s tie-dye is an important demonstration of the local traditional handicraft culture, with the changing of material life and the development of tourism industry. It has also successfully realized its market transition. With the gradual refining of hierarchy of needs of tourists, tourists have had higher requirements for its quality, process, color, artistic value, collection value and functionality for the local tourism crafts. Folk artists and studios engaging in the fabrication of the Bai Nationality’s tourism crafts also have conducted researches and developed a series of new products from the market demand, but facing the harsh tourism market, the Bai Nationality’s tourism crafts also shall combine with other processes and modern science and technology while inheriting the traditional handicraft culture.