摘要
瓦当是古代建筑的重要组成部分,也是古代的艺术珍品。现代标志设计不单从瓦当汲取艺术创作的灵感,还巧妙地将瓦当的艺术元素化用到具体的艺术设计里去。瓦当的纹饰内容、纹饰形式以及审美文化三方面在审美意义层面上给予现代标志设计的审美启发良多。文字纹、神兽纹、动物纹、植物纹、几何纹等瓦当纹饰极大地丰富了现代艺术设计的题材。瓦当的圆形形制,以及平衡、变异等设计法则给予现代标志设计在艺术设计形式方面诸多审美启示。瓦当所呈现的文质彬彬和制器尚象等审美文化意义为现代标志设计赋予了丰富厚重的审美文化内涵。
Eaves tile is an important part of ancient architecture, and the ancient art treasure as well. Modern logo designers not only get creative inspiration from eaves tile, but also cleverly apply their artistic elements into specific art design. Three aspects of eaves tile decoration, namely the content, the form and the aesthetic culture, offer a lot of aesthetic inspiration to modern logo design in terms of aesthetic meaning. Tile patterns such as calligraphy, auspicious animals, animals, plants and geometric patterns have greatly enriched the theme of modern art design. The circular shape of eaves tile, as well as the design principle of balance and variation, gives modern logo design many kinds of aesthetic enlightenment in the form of art design. The aesthetic cultural significance shown in eaves tile, such as the emphasis on graceful outlook and image, attributes profound aesthetic and cultural connotation to modern logo design.
作者
卢花
LU Hua(Shaanxi Normal University,Xi'an 710062,China)
出处
《广西民族大学学报(哲学社会科学版)》
CSSCI
北大核心
2018年第2期101-108,共8页
JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION
基金
2014年度教育部人文社会科学研究一般项目"汉代文字瓦当的审美研究"(项目编号:14YJAZH053)
关键词
瓦当
纹饰
形制
审美文化
现代标志设计
eaves tile
decoration pattern
shape
aesthetic culture
modern logo design