国家形象视域下的印度电影文化传播——以21世纪中国内地上映的阿米尔·汗电影为例

Publicity of Indian Films Under the Image of Country——A Case of “AAMIR Khan” Film Series Released at China Mainland in the 21st Century

印度作为一个正快速崛起的亚洲"第二经济体",其自身良好形象的塑造和传播已经成为国际竞争和谋求合作的重要方式之一。梳理新世纪中国内地上映的阿米尔·汗电影在中国市场的票房和口碑、国家形象传播方式和传播构建系统,深入探究印度电影文化的中国传播,挖掘国家形象在海外电影文化输出中对中国公众的影响。可见自身良好形象的塑造离不开文化软实力的建立,电影文化传播作为构建文化软实力的一种,随着传播媒介和传播情景的多元化,其社会影响力与日俱增。

India,as a rapidly emerging“second economy”in Asia,has been improving the image of the country,which has become one of the most important ways of international competition and cooperation.Making an analysis of the book office and the popularity of“AAMIR Khan”film series released at China Mainland in the 21st century,and the publicity ways of the image of country and system,the paper focuses on the publicity effect of Indian movies in China by means of good country image.Apparently,the impact on the Chinese publicity is greatly attributable to cultural soft power.As a kind of soft power,the publicity of film culture has stronger social influence with the diversity of media and communication scenarios.