大数据背景下武汉服装产业O2O模式探析

An Analysis of O2O Mode in Wuhan Clothing Industry based on the Big Data Background

当今,"互联网+"已经成为经济发展的新型态,互联网营销迅速发展,近年出现的电子商务O2O营销模式将线下的商务机会与互联网结合,使互联网成为线下交易的平台,从而为服装企业营销模式转型带来新的契机。为在这一历史时刻占得先机,在大数据的背景下,对武汉服装行业环境进行分析,并结合电子商务的发展,利用大数据对武汉服装产业营销模式转型做出规划,并探讨武汉市服装产业O2O模式未来发展的有效策略。

Nowadays,with Internet marketing expanding rapidly,the E-commerce O2O mode has granted a clothing enterprises’turning point to make transformations on marketing models.Based on the big data background and in want of seize the historic watershed,we should devoted ourselves to analyzing the circumstance of clothing enterprises in Wuhan.The advance of E-commerce and big data resource should also be taken into consideration in order to figure out plans to certain transformations and probe into the effective strategies of the developing mode for the O2O model of Wuhan clothing enterprises.