连锁餐饮店品牌形象设计研究

Research on Brand Image Design of Chain Restaurant

阐述了品牌形象设计对于连锁餐饮业的重要性,归纳总结了连锁餐饮店品牌定位的多样性,提出了当今连锁餐饮业品牌形象设计的运用原则及注意要点:需与品牌形象结合,引入品牌元素,运用新媒体等进行推广。指出设计师应深厉浅揭、不断创新将视觉传达设计与品牌形象有效整合。

This article expounds the importance of the brand image design to the chain catering industry,and sums up the diversity of the brand location of the chain restaurant.It puts forward the application principle and key points of the brand image design of the chain catering industry in the present day.It is necessary to combine with the brand image,introduce the brand element,and use the new media and so on to promote.It is pointed out that the designer should take a deep and clear view,and continuously innovate to effectively integrate the visual communication design with the brand image.