学术期刊微信公众号运营策略研究——以《高校教育管理》为例

Academic journal WeChat public operation strategy: case on Journal of Higher Education Management

对学术期刊来讲,重视新媒体,特别是微信公众号建设,提高学术期刊的传播力和影响力不仅必要,而且必须。微信公众平台是公众号运营者与订阅者之间以文字、图片、视频等多媒体融合方式进行信息交流和互动的网络社交工具,它成为个人和企业发布信息和吸引客户的桥梁和纽带,是受众信息获取的重要渠道,实现了用户的自媒体联动。基于《高校教育管理》期刊微信公众号运营中扩大总用户数、增强用户黏性的成功做法,提出学术期刊加强微信公众号建设的途径:明确定位,差异化运营;增强原创性,内容为王;指派专人负责,制定考核标准。

Taking "Journal of Higher Education Management" as an example,it analyzes some practices in the operation of the WeChat public,i.e.clearly positioning,expanding the total number of users,promoting originality and enhancing user stickiness.Based on the operation practice of WeChat public in"Journal of Higher Education Management", academic journals should strengthen WeChat public operations,should clear the location,differentiate operations, enhance originality,designate of special personnel,formulate evaluation criteria.