摘要
高职院校招生竞争力受多种因素的影响,可以从量和质两个维度,采取计划完成比和相对录取分数线比两个指标,对高职院校招生竞争力进行测量。根据2018年河南省的相关招生数据,测算出了首批国家示范性高等职业院校2018年在河南省文史类、理工类的相对招生竞争力指数,结果发现:招生竞争力受学校投放的招生计划大小、学校所处地理区域、招生专业的社会认可度等因素影响。为提升招生竞争力,高职院校应客观分析院校生源地情况,合理制定招生计划;开拓招生宣传途径,加大招生宣传力度;优化专业布局,突出专业特色。
The recruiting capability in higher vocational institute is influenced by many factors. The measurement of recruiting capability in higher vocational institute can be carried out from two dimensions: quantity and quality. The two indicators are plan-completed-ratio and relative-admission-score-ratio. Accordingly, the recruiting capability of the first batch of National Demonstration Higher Vocational Institutes in Henan Province in 2018 was measured, and puts forward some measures to improve the recruiting capability, such as analyze the situation of the students’ origin objectively and formulate enrollment plan scientifically;open up the channels of enrollment propaganda and intensify the enrollment propaganda;optimize the specialty distribution and highlight the professional characteristics.
作者
邢路路
Xing Lu-lu(Tianjin Vocational Institute,Tianjin 300410,China)
出处
《武汉职业技术学院学报》
2019年第1期13-17,共5页
Journal of Wuhan Polytechnic
基金
天津市教育科学"十三五"规划课题"高职院校招生竞争力的测量及其提升研究"(项目编号:VEYP5054)
