武汉市网络直播行业现状及对策研究

Research on the Situation and Countermeasures of Wuhan Live Broadcasting Industry

随着互联网技术和信息技术的迅速发展,我国网络视听行业不断衍生出新的产业业态。网络直播作为新的网络视听的表现形式,一定程度满足了我国消费升级驱动下人民群众对互联网内容生产、文化消费、社会价值传承等方面的需求。武汉市网络直播行业稳步发展,行业集聚态势明显、规模逐渐扩大,并开始显现出经济带动效应。未来,武汉市网络直播行业在坚持正确的价值导向下,将积极把握泛娱乐时代带来的发展机遇,积极探索跨界经营,树立武汉标杆,制定武汉标准,打造武汉市新的城市名片。

With the rapid development of Internet technology and information technology, China’s network audio-visual industry has continuously derived new industrial formats. As a new form of network audio-visual expression,webcasting has met the demand of Internet mass production,cultural consumption and social value inheritance driven by the people’s consumption upgrade. The network live broadcasting industry in Wuhan has developed steadily,the industry gathering situation is obvious, the scale is gradually expanding, and the economic driving effect is beginning to appear. In the future,under the correct value orientation,the Wuhan online live broadcasting industry will actively grasp the development opportunities brought by the pan-entertainment era,actively explore cross-border operations,establish Wuhan benchmarks, formulate Wuhan standards,and create new city cards in Wuhan.