摘要
嘉兴市图书馆微信公众平台建设从总馆出发,辐射到13个区、乡镇分馆,总分馆体系下的微信平台建设具有风格统一、辐射面更广、信息推送更具针对性等特点。文章详细介绍了嘉兴市图书馆微信平台建设的过程、服务功能,以及平台建设以来的数据分析,以期对未来公共图书馆总分馆体系的微信平台进一步发展有所助益。
The WeChat platform construction of Jiaxing Municipal Library starts from the general library and radiates to 13 district branches and village branches.Under the general-branch system,the WeChat platform construction has the characteristics of unified style,and it covers more area and has the ability to target more specific audience.This paper introduces in detail the construction process and service function of the WeChat platform,as well as presents the data analysis since the beginning of construction,in the hope of contributing to the further development of the WeChat platform of public Library under the general-branch system in the future.
出处
《图书馆研究与工作》
2019年第3期68-72,共5页
Library Science Research & Work
基金
2016年度嘉兴市社会科学界联合会重点课题"嘉兴市图书馆总分馆体系下的微信平台建设研究"的成果之一
关键词
微信公众号
总分馆体系
公共图书馆
WeChat Public Account
general-branch library system
public bibrary
