高校大学生体育消费行为及结构特征探究——以安徽省为例

Research on sports consumption behavior and structure characteristics of College Students——Taking Anhui Province as an example

本文应用问卷调查法与数量统计法,从不同生源地、性别与年级进行体育消费行为这三方面入手,对安徽省高校大学生的体育消费行为及结构特征进行了探究,最后给出了促进高校大学生体育消费,完善体育消费结构的措施,意在促进安徽省高校体育发展。

This paper applies the method of questionnaire and quantity statistics.Starting from the three aspects of sports consumption behavior in different places,gender and grade,this paper probes into the characteristics of sports consumption behavior and structure of college students in Anhui Province.Finally,the measures to promote the sports consumption of college students and perfect the structure of sports consumption are put forward in order to promote the development of college sports in Anhui province.