自媒体时代开展大学生思想政治教育的实践探索

A Practical Exploration on the Ideological and Political Education of College Students in the Era of Media

自媒体时代的降临给大学生思想政治教育工作带来了巨大的冲击,大学生接受新鲜事物速度快,也是自媒体的主要受众群体,因此如何有效运用自媒体对大学生的思想教育工作进行改革创新,建立网络不良思想对大学生主流思想冲击的反应机制,衡量网络自媒体对大学生思想的影响等,成为当代思想政治教育工作的努力方向。

The advent of the media era has brought a huge impact to the ideological and political education of college students.College students accept new things quickly,and they are also the main audience groups in the media.Therefore,how to effectively use the self-media to reform and innovate the ideological education work of college students,to establish the reaction mechanism of the network bad thoughts to the college students’ mainstream thoughts,and to measure the influence of the network self-media on the college students’ thoughts,etc.To become the work of contemporary ideological and political education direction.