新媒体新时代高校思想政治教育创新路径研究

Research on the Innovative Path of Ideological and Political Education in Colleges and Universities in the New Media Era

基于大数据时代的到来,新媒体已然成为当下最为热门的话题,与学生的生活密切融合在一起。如何将高校思想政治教育融入其中,在新媒体带来的冲击下依旧坚定不移地对大学生进行思想政治教育,成为当下教育事业发展的难题。以此为出发点,就创新途径的必然性、新媒体为教育教学带来的机遇与挑战进行深入深究。

Based on the arrival of the era of big data,new media has become the most popular topic and students'livesare closely integrated.How to integrate ideological and political education in colleges and universities into it,and how to persevere in Ideological and political education of college students under the impact of new media has become a difficult problem in the development of education.From this point of view,this paper makes a thorough study of the inevitability of innovative approaches and the opportunities and challenges that new media brings to education and teaching.