应用型本科跨境电商专业教学改革探析——以广州商学院为例

An Analysis of the Teaching Reform of Cross-Border E-Commerce Specialty of Applied Undergraduates——Taking Guangzhou College of Commerce as an Example

伴随跨境电商的迅猛发展人才需求缺口较大,加快应用型本科培养跨境电商相适宜的人才培养迫在眉睫。通过探讨基于跨境电商的跨境电商专业改革,围绕培养复合型跨境人才,以校企合作为切入点,以跨境电商课程体系建设为核心,以校企合作项目为载体;同时健全校企合作机制,加强"双师型"师资队伍建设,融合专业教育与创业教育,以赛促学,实现提升学生就业和创业职业综合素养的培养目标。

With the rapid development of cross-border e-commerce,there is a large gap in the demand for talents.Therefore,it is urgent to cultivate talents suitable for cross-border e-commerce with applied undergraduates.This paper explores the reform of cross-border e-commerce based on cross-border e-commerce,focuses on cultivating inter-disciplinary cross-border talents,takes school-enterprise cooperation as the entry point,takes the construction of cross-border e-commerce curriculum system as the core,and takes school-enterprise cooperation project as the carrier.Through improving the school-enterprise cooperation mechanism,strengthening the construction of"double-qualified"teaching team,integrating the major education and entrepreneurial education,to promote learning and achieve the goal of improving students'employment and comprehensive qualities of entrepreneurship.