文化产业与旅游产业融合发展研究——以浙江为例

Research on the Integration and Development of Cultural Industry and Tourism Industry:Taking Zhejiang as an Example

文化产业与旅游产业融合是世界产业经济的发展趋势,产业的高度关联及产业边界不断模糊使两个产业融合成为可能,人们可支配收入及闲暇时间日趋增多产生的高品质需求使两个产业融合发展变得更加紧迫。文章分析了文化产业与旅游产业融合发展的意义、内涵,界定了两个产业的边界,提出从优劣识别到重组渗透、整合优化,再到流程再造的文化产业与旅游产业融合路径,并进一步结合浙江省产业现状和困境,提出文化产业与旅游产业融合发展的对策。

The integration of cultural industry and tourism industry is the development trend of the world industrial economy. The high correlation between industry and the blurring of industrial boundaries make the integration of two industries possible. The high quality demand generated by the increasing disposable income and leisure time makes the integration development of two industries has become more urgent. The article analyzes the significance and connotation of the integration and development of cultural industry and tourism industry, defines the boundary between the two industries, and proposes the integration path from the identification of advantages and disadvantages to restructuring penetration and integration optimization, and to process reengineering. Combined with the status quo and predicament of Zhejiang's industry, this paper proposes countermeasures for the integration and development of cultural industry and tourism industry.