基于海洋文化基因评价的青岛文化创意产品设计研究

Design of Cultural and Creative Products Based on Marine Genetic Evaluation in Qingdao

目的青岛具有"红瓦绿树、碧海蓝天"的东方式海洋文化,引入生物学遗传基因的概念,将文化基因作为最基本的遗传单位,对青岛海洋文化进行挖掘与梳理,对文化创意产品进行设计。方法将生物遗传学中的相关理论融入青岛海洋文化创意产品设计中,梳理青岛海洋文化基因谱系图,构建青岛海洋文化基因评价模型树,将青岛海洋文化设计元素比作设计基因,青岛海洋文化创意产品的设计过程就是以青岛海洋文化基因为基础的遗传和变异,体现青岛海洋文化元素的外在物化过程。结论文化元素来源于文化基因,文化基因的不同决定了文化元素的不同表现,青岛海洋文化创意产品的设计过程起到了文化与造物之间的桥梁作用,影响着产品的发展并对文化产业起到了推动作用。

Qingdao has an Eastern-style maritime culture of “red tiling, green trees, blue sea and clear sky”. The work aims to take cultural genes as the most basic genetic unit to thoroughly dig and comb Qingdao Maritime Culture and design cultural and creative products by introducing biological gene. Related theories in biogenetics were incorporated into the design process of marine creative products in Qingdao to comb the Qingdao oceanographic gene genealogy map and build a Qingdao marine culture gene evaluation model tree. The design elements of Qingdao marine culture were regarded as design genes and the design process of Qingdao marine culture and creative products was the genetics and variation of Qingdao marine culture genes and reflected the external materialization process of Qingdao's marine culture elements. The cultural elements originate from cultural genes. The different cultural genes determine the different performance of cultural elements. The design process of Qingdao's marine cultural creative products has served as a bridge between culture and creation, affecting the development of products and promoting the cultural industry.