出版业服务化转型路径与用户数据测量

Approaches to Servitization of Publishing Industry and the Measurement of User Data

数字技术推动着出版业商业模式和经营理念向服务化方向转型。根据我国出版业发展现状,服务化转型的路径主要有商品主导逻辑和服务主导逻辑两种。这两种服务化导向产生了出版机构与用户之间不同的价值共创方式,以及对用户数据的不同要求。

Driven by technological advancements,the business model and dominant logic is shifting to servitization.According to the state quo of publishing industry in China,there are to approaches to servitization:product-dominant and service-dominant,each entails unique ways of value co-creation between publishers and users,as well as user data measuring methods.