内容、平台、社交、服务:在线知识付费持续发展的四大面向

Content, Platform, Social Communication and Service, Four Directions for the Sustainable Development of Online Knowledge Payment

在线知识付费于2016年获得爆发式增长,在经历市场的反复试炼之后,已经呈现出独有的发展逻辑和运营轨迹。但与此同时,也存在许多问题,亟需寻找可持续发展的路径。本文试图从内容、平台、社交、服务四大面向深度挖掘在线知识付费持续发展的思路和办法,这种糅合了内容、平台、社交、服务的在线知识付费与传统教育、传媒、出版产业形成强势互补,为在线知识付费可持续发展指明了方向。

Online knowledge payment has achieved explosive growth in 2016.After experiencing repeated trials in the market,it has presented a unique development logic and operational trajectory.But at the same time,there are also many problems,and it is urgent to find the path of sustainable development.This paper attempts to deeply excavate the ideas and methods of sustainable development of online knowledge payment from four aspects:content,platform,social interaction and service.This online knowledge payment model embecldecl with above four aspects forms a strong complement to traditional education,media and publishing industries,and points out the direction for the sustainable development of online knowledge payment.