探索设计创新中的蓝海

Exploration on the Blue Ocean in Design Innovation

本文研究了蓝海战略与设计的内在联系,通过从产业、战略集团、顾客、产品、需求、时间这六个方面来具体分析,揭示了设计与蓝海战略的关系。研究发现,价值创新是两者的内在联系,利用企业开创蓝海的思想可以激发设计者的创造性思维,探索设计中的蓝海。最后指出,通过借鉴其他学科的前沿思想来激发创造性思维,有助于设计的创新与发展。

This paper studies the intrinsic relationship between blue ocean strategy and design.Through the specific analysis from the six aspects of industry,strategy group,customer,product,demand and time,it reveals the relationship between design and blue ocean strategy.The study finds that value innovation is the intrinsic link between the two.Using the idea of creating blue oceans can stimulate the creative thinking of designers and explore the blue ocean in design.Finally,it is pointed out that inspiring creative thinking by drawing on the cutting-edge ideas of other disciplines will contribute to the innovation and development of design.