故事讲述:旅游时代的地方再造——旅游开发中创作的“舞台的真实”

Story Narration:Local Reconstruction in Tourism Age——The "Staged Authenticity" Created in Tourism Development

旅游已成为全球化时代人们的一种生活方式。旅游所提供和呈现的,本质上是一种"舞台的真实"。旅游的设计和开发过程,与文学的创作过程相一致,是文学形象建构和隐喻象征的意义表达形式,是一种有目的的故事情节讲述和设计形式。在旅游开发中,只有再造的地方,才能实现与旅游者有魅力的、体验性的、独特性的、激动人心的、代表性的相遇。这种相遇,必须通过文学创作的方式才能完成,这是旅游作为现代人的一种文化行为、文化实践、文化体验的基础,也是旅游作为一种现代商业模式的基础。通过故事讲述再造地方进而塑造地方品牌,这是旅游发展演进的基本逻辑。

Tourism has become a way of life in the era of globalization.What tourism provides and presents is essentially a kind of"staged authenticity".The process of tourism design and development is consistent with that of literary creation.It is the meaning expression of literary image construction and metaphorical symbols.It is also a purposeful narration and design form of story plot.In the development of tourism,only the re-created places can meet the tourists'charming,experiential,unique,exciting and representative experience.This encounter can only be accomplished through literary creation,which is the basis of tourism as a kind of cultural behavior,cultural practice and cultural experience for modern people,as well as tourism as a modern business model.It is the basic logic of tourism development and evolution to rebuild local brand through story telling.