基于生态学理论的社区教育品牌有效管理

Effective Management of Community Education Brand Based on Ecological Theory

运用生态学的生命周期理论,对社区教育品牌战略、品牌延伸与品牌保护进行探析,提出以居民需求为导向的社区教育品牌有效管理,体现在以居民需求为导向的品牌文化、品牌传播、品牌效用等方面。

Based on the life cycle theory of ecology and the experience of enterprise brand management, this paper makes an ecological analysis on the brand management of community education,and discusses the brand strategy, brand extension, brand protection and other aspects of community education. The paper puts forward the effective management of community education brand based on the residents’ demand, which is embodied in brand culture, brand communication, brand utility and so on.