“长江文明之心”定位与武汉城市旅游活力增长的探讨

Discussion on the Position of "The Heart of the Yangtze River Civilization" and the Growth of Vitality of Wuhan City Tourism

湖北省武汉市作为华中地区的现代大都会和富有地域特色的历史文化名城,地理区位"得中独厚",是一座颇具活力与富有魅力的旅游城市。本文基于"长江文明之心"的城市发展定位,就武汉城市旅游活力增长问题进行探讨,提出武汉城市旅游活力营造之道,认为全面增强城市形象感召力、旅游产品吸引力、旅游接待适应力、节事活动影响力、城市文化软实力、旅游发展内驱力,是武汉构建"长江文明之心"和城市旅游活力进一步增长的有效对策。

As a modern metropolis in central China and a historical and cultural city with regional characteristics,Wuhan is a dynamic and charming attraction for tourists tourist city with an advantageous geographical location which deserves the“heart of the Yangtze River civilization”.In line with the positioning as"the heart of the Yangtze River civilization",this paper discusses how to increase the city's tourism vitality,with propositions including comprehensively enhancing the appeal of city image,the attraction of tourism products,the adaptability of tourist reception,the influence of festival activities,the soft power of urban culture,and the endogenic driving force for tourism development.