长春市冰雪旅游的发展思路

Thoughts on the Development of Ice and Snow Tourism in Changchun City

冰雪旅游是长春市旅游业的重要组成部分,长春市曾作为东道主举办过亚洲冬季运动会,加速了冰雪旅游的提档升级,吸引着成千上万的国内外游客,也蕴含着、预示着广阔的前景。长春市冰雪旅游面临着较为复杂的形势和严峻的挑战。长春市冰雪旅游要在竞争中实现平稳持续发展,必须准确把握长春市冰雪旅游的特点,找出现存的突出问题,找出适合长春市特点的冰雪旅游开发创新方法和发展模式,增加文化内涵,打造优质品牌,将“冰天雪地”打造成造福桑梓的“金山银山”。

Ice and snow tourism is an important part of Changchun tourism industry.Changchun hosted the Asian Winter Games,which has accelerated the upgrading of ice and snow tourism,attracted thousands of domestic and foreign tourists,and also contained&heralded broad prospects.Ice and snow tourism in Changchun is facing more complicated situation and severe challenge.In order to achieve smooth and sustained development in competition,it is necessary to accurately grasp the characteristics of ice and snow tourism in Changchun City,find out the existing problems,find out the innovative ways and modes of development of ice and snow tourism suitable for Changchun city,increase cultural connotation,build high-quality brand,and make“the world of ice&snow”into“the mountain of gold&silver”.