新时代我国体育产业结构性矛盾与优化路径

The Structural Contradiction and Optimization Path of China's Sports Industry in the New Era

运用产业经济学相关理论,就新时代我国体育产业的结构性矛盾与优化路径展开研究。结果表明:新时代我国体育产业结构性矛盾表现在体育产业发展不平衡不充分,与新时代人民美好生活需要之间的矛盾;体育产业在国民经济中的地位和作用不强,与新时代体育强国建设之间的矛盾;体育产业结构不合理,与新时代体育产业转型升级之间的矛盾;体育产业与相关产业融合不强,与新时代健康中国建设之间的矛盾;体育产业的经济效益与社会效益没有有效发挥,与新时代体育产业高质量发展之间的矛盾。优化路径:提升体育产业供给质量,以满足人民美好生活需要;推动体育市场化发展,以推进体育强国建设;优化体育产业结构,以推进体育产业转型升级;促进体育产业与相关产业融合,以推进健康中国建设;深化体育产业供给侧改革,以推进体育产业高质量发展。

Based on the theory of industrial economics, this paper studies the structural contradictions and optimization path of China's sports industry in the new era. The results show that the contradiction of sports industrial structure in China in the new era is that between the unbalanced and inadequate development of the sports industry and the people's needs for a better life in the new era;between the low status and weak effect of the industry in the national economy and the construction of a strong country in sports in the new era;between the unreasonable structure of the industry and its transformation and upgrading in the new era;between the weak integration of sports industry and related industries and the building of healthy China in the new era;between the failure in maximizing the economic and social benefits of the industry and the high-quality development of the industry in the new era. The optimization path of the structural contradiction of the sports industry in the new era is to improve the quality of the sports industry's supply to meet people's needs for a better life;to drive the market proceeding development of the industry to promote the construction of a strong country in sports;to optimize the sports industry structure to promote the transformation and upgrading of the industry;to promote the integration of the sports industry and its related industries to contribute to the construction of a healthy China;to deepen the supply-side structural reform of the sports industry to promote its high-quality development.