对打造强大的新型主流媒体的探讨

On Creating A New Powerful Mainstream Media

分析了近几年"媒体融合"的作法和成绩,对比自媒体发展速度和人民群众对传媒的迫切需求,提出以2019年中央政治局第一次政治学习时习近平总书记重要讲话精神为指导,打造强大的新型主流媒体,提升媒体舆论引导、思想引领、文化传承作用。在媒体节目采编、发布、基础建设和对宣传传媒工作的管理等方面,建立跨部门、跨媒体、跨地域、跨体制的融合合作机制,努力提高主流媒体的传播力、引导力、影响力、公信力,实现宣传效果的最大化和最优化。

This paper analyzes the practices and achievements of"media integration"in recent years.Comparing the speed of media development with the urgent needs of the masses to the media,it proposes,under the guide of the important speech of General Secretary Xi Jinping during the first political study held by the political bureau of the CPC central committee in 2019,to create a powerful new mainstream media,and enhance media guidance,thought leadership,and cultural heritage.It puts forward to establish cross-departmental,cross-media,cross-regional,and cross-institutional integration and cooperation mechanisms in media program editing,distribution,infrastructure,and management of publicity and media work,and strive to improve the communication,guidance,influence,and credibility of mainstream media to maximize and optimize the effectiveness of publicity.