融媒体时代如何实现传统广电媒资的新应用

How to Realize the New Application of Traditional Radio and Television Media Resources in the Era of Media Integration

进入融媒体时代,虽然新媒体取得了快速发展,但话语权却日益减弱,由此就让传统媒体陷入了艰难境地,要求广播电视工作者一定要勇敢面对危机,寻找新的发展路径。针对媒资管理工作者来说,由于长期均以广播电视等传统媒体为依托,所以就需展开大胆探索,积极创新,对平台的功能快速调整,加快建设"智慧融媒体"。为此,结合自身工作实践,简要介绍了融媒体媒资前景与主要任务,并对如何实现传统广电媒资的新应用展开了探讨,以供大家参考。

In the era of the media,although the new media has achieved rapid development,the right to speak has been weakened,which has made the traditional media into a difficult situation,requiring broadcasters and TV workers to face the crisis and find new development paths.For media asset management workers,because they rely on traditional media such as radio and television for a long time,they need to explore boldly,innovate actively,adjust quickly the functions of the platform,and accelerate the construction of smart media.To this end,combined with the author s own working practices,this article briefly introduces the prospects and main tasks of media integration and media asset,and discusses how to implement the new application of traditional radio and television media,providing a reference for future related study.