OTT及4K播出系统平台的搭建与实现

Construction and Implementation of OTT and 4K Broadcasting System Platform

随着消费者对视频清晰度的需求不断提高,视频影像行业正在发生巨大的变化。中央CCTV-4K和广东综艺4K超高清频道的开播是促进文化与科技融合、深化广播电视供给侧结构性改革、更好满足人民群众视听体验需求的创新之举。在传统媒体与新兴媒体融合发展的浪潮下,广州珠江数码积极推动业务转型发展,凭借多年的双向化改造基础网络,发挥资源优势,采用互联网技术搭建OTT智能电视和4K播出系统平台,将广电的优势服务从传统的电视机扩展到各种视频终端,丰富广电运营商的业务类型,促进广电网络宽带业务发展,扩大受众群体,提升广电运营商的影响力,共同推进"广电+"融合发展。

With the increasing demand of consumers for video definition,the video imaging industry is undergoing tremendous changes.The broadcasting of CCTV-4K and Guangdong Variety 4K ultra-high definition channels is an innovative measure to promote the integration of culture and scientific technology,deepen the structural reform of radio and television supply side,and better meet the people s audiovisual experience needs.Under the wave of integration and development of traditional media and emerging media,Zhujiang Digital in Guangzhou proactively promotes service transformation and development.With years of bidirectional transformation of the basic network,Zhujiang Digital gives full play to resource advantages,applies Internet technology to build OTT smart TV and 4K broadcasting system platform,and expands the advantages of radio and television services from traditional TV to each other.Video terminals can enrich the service types of radio and television operators,promote the broadband service development of radio and television networks,expand the audience,enhance the influence of radio and television operators,and jointly promote the development of Radio andTelevision Plus integration.