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第8章 区域市场分析

Regional Market Analysis
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摘要 我国幅员辽阔,各区域对制冷设备需要和需求量有较大区别。例如华东地区对商超制冷设备需求较多;华中地区的果蔬产地对速冻设备和冷库设备需求较多;南方的生鲜和日配企业对冷链运输设备的需求增长明显。各地区对制冷设备的需求均不相同。企业自身应结合区域气候和需求特点研发对应产品并制定销售策略。 China is a country with vast territory, the demand for refrigeration equipments is quite different from one region to another. For example, East China needs more equipment for commercial super markets, but Central China is the food production centre requiring more quick freezing and cold storage equipments. The demand of cold chain transportation equipment of the fresh product and daily delivery enterprises in South China has been obviously increased. The enterprises shall have separate regional strategies and products to meet different regional demands.
作者 高恩元 Gao Enyuan(Chinese Association of Refrigeration,Beijing 100142,China)
机构地区 中国制冷学会
出处 《制冷技术》 2019年第A01期88-94,共7页 Chinese Journal of Refrigeration Technology
关键词 区域 区域发展 制冷设备 Region Regional development Refrigeration equipment
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