优化移动商务界面视觉设计的应用研究

Application Research on Optimizing Visual Design of Mobile Commerce Interface

笔者选用在界面视觉设计上最容易被注意的颜色、图标和空间三个关键要素,来完成移动商务界面色彩组合、文字规范、空间交互的设计,以此优化在相对而言面积较小的移动手机界面的视觉设计效果。通过系列设计操作,让人们看到界面时,能第一时间感受视觉效果,更加轻松地获取商品信息,从而提升商品内容的视觉营销曝光效果。

In this paper,three key elements which are most easily noticed in the visual design of the interface such as color,icon and space are selected to complete the design of mobile commerce interface color combination,text specification and spatial interaction,so as to optimize the visual design effect of relatively small mobile phone interface.Through a series of design operations,that can give people a look-and-feel on the visual effects immediately,and also can be obtained product information more easily,thus enhancing the visual marketing exposure effect of commodity contents.