乡村振兴战略背景下大学生返乡创业能力提升路径及策略研究

Research on the Path and Strategy of College Students’ Returning to Hometown Entrepreneurship under the Background of Rural Revitalization Strategy

在乡村振兴战略背景下,乡村为大学生提供了大量的返乡创业机会。目前乡村振兴背景下的大学生返乡创业主要是从精准发展本村特色的农业产业、大力发展乡村旅游业、建设互联网科技下的农村电子商务三条路径进行。要实现返乡大学生成功创业还需要从培育乡村创业意识、构建自身的乡村创业知识结构入手,提升其的创业机会识别能力、资源汇聚与整合能力以及风险控制能力。

Under the background of rural revitalization strategy,rural areas provide a large number of opportunities for college students to return home and start their own businesses.At present,under the background of rural revitalization,college students returning to their hometowns to start businesses are mainly carried out through three ways:precise development of agricultural industry with village characteristics,vigorous development of rural tourism,and construction of rural e-commerce with internet technology.In order to realize the successful entrepreneurship of returning college students,it is necessary to start from cultivating the awareness of rural entrepreneurship and building their own knowledge structure of rural entrepreneurship,so as to improve their entrepreneurial opportunity identification ability,resource aggregation and integration ability and risk control ability.