浅析体育文化产业对培育大学生体育锻炼意识的影响

Influence of Sports Culture Industry on the Cultivation of College Students' Physical Exercise Consciousness

现如今,国家的文化软实力已经成为国家综合国力的重要组成部分,经济的竞争实际上就是人才的竞争。随着文化软实力在GDP中所占的比重越来越大,国家对文化产业的发展也越来越重视,体育文化产业作为一个朝阳产业正处于迅猛发展阶段,体育文化产业不仅能够创造惊人的经济价值,更重要的是能够发挥文化的潜移默化的影响,促进人们体育锻炼意识的培养、体育知识的增加,从而推动我国全民健身事业的发展。本文主要通过文献资料法和问卷调查法,多角度研究体育文化产业发展对大学生体育锻炼意识的培养情况,根据调查的结果来分析目前存在的优势与不足,从而站在大学生的角度对我国体育文化产业的发展提出合理的意见和建议。

Nowadays, the national cultural soft power has become an important part of the overall national strength. The economic competition is actually the competition of human strength. With the increasing of the cultural soft power in GDP, the country pays more and more attention to the cultural industries. The sports cultural industry is the world's most promising sunrise industry and it’s undergoing a high-speed evolution. It creates economic value for cultural industry;meanwhile, it also plays a subtle influence in social and cultural progress. Because it promotes the development of the people’s physical exercise consciousness and all kinds of questions about sports so as to promote the process of National Fitness. In this paper, by using the laws of literature materials and questionnaire investigation, it studies the influence of the development of sport culture industry on college students from many aspects and angles. The advantages and disadvantages existed at present are analyzed based on the findings. And from the prospective of college students, it puts forward more reasonable additional advices on the development of national sport culture industry.