全媒体时代新媒体专业学生的创新创业能力探讨

On the Innovative and Entrepreneurial Ability of New Media Majors in the All-Media Age

全媒体时代背景下,信息数字化、网络化发展为新媒体专业学生带来了丰富的信息资源,改变了传统的创业模式,为大学生创新创业提供了便捷的途径和优质的资源平台。网络环境下的创新创业减少了学生的创业成本,精准定位了学生的创业目标,有效提高了学生的创业信心,但也存在缺乏创业经验、不能有效制定严谨的创业计划等诸多问题。

Under the background of all-media era,the development of information digitalization and network has brought abundant information resources to new media majors,changed the traditional mode of entrepreneurship,and provided convenient ways and high-quality resources platform for college students’innovation and entrepreneurship.Innovative entrepreneurship under the network environment reduces the cost of students’entrepreneurship,accurately locates the goal of students’entrepreneurship,and effectively improves students’confidence in entrepreneurship.However,there are still many problems,such as lack of entrepreneurial experience and inability to effectively formulate rigorous entrepreneurship plans.