摘要
电力营销工作是整个供电企业的一项核心业务,其工作质量是直接关系到电力企业工作能否顺利开展的关键。随着市场经济的快速发展,人们对于电力能源的需求量也在不断提升,供电企业采用有效的手段提升自身的电力营销能力,已经成为提升市场竞争力的一个重要的方法。县级供电企业通常处于电力供应以及整个营销活动的末端,因此在营销的过程中所面对的风险也是相对比较突出的,做好县级供电企业电力营销风险防控管理工作对于保障电力行业的顺利发展有着非常重要的现实意义。
Electric power marketing is a core business of the whole power supply enterprise,and its quality of work is directly related to whether the work of the power enterprise can be carried out smoothly.With the rapid development of market economy,people’s demand for power resources is also constantly increasing.Power supply enterprises have adopted effective means to enhance their own power marketing ability,which has become an important way to enhance market competitiveness.County-level power supply enterprises are usually at the end of power supply and the whole marketing activities,so the risks faced in the marketing process are relatively prominent.It is of great practical significance to do a good job of risk prevention and control management of power marketing for countylevel power supply enterprises to ensure the smooth development of the power industry.
出处
《电力系统装备》
2019年第1期206-206,217,共2页
Electric Power System Equipment
关键词
县级供电企业
营销风险
防控管理
county-level power supply enterprises
marketing risk
prevention and control management