家用农产品需求及供应模式调查与趋势分析

Investigation and Trend Analysis on Demanding and Supplying Patterns of Household Agricultural Products

家庭用户作为农产品的最终消费者,对农产品的需求情况及变化对农产品的供应方式、品类等起重要的导向作用。该文在对家庭用户农产品的来源及需求情况进行网络问卷调查的基础上,对调查数据进行整理、对比、分析,得出了家庭用户农产品选购场所以超市、农贸市场等线下传统购买方式为主和网络平台购物为辅的主要消费需求特点,以此为基础分析家庭用户农产品供应模式发展趋势并提出建议。

As the final consumer of agricultural products,domestic consumers play an important guiding role in the supplying mode and types with their demanding situation and changes of agricultural products.Based on sorting,comparing and analyzing of datum from online survey which is about the source and demand situation of domestic consumers of agricultural products,this passage obtained that the main domestic consumers is given priority to with canteen dining way.It also shows the major consumers’ demanding characteristics that the place of choosing and buying of agricultural products is based on supermarkets,farmers markets and the offline purchase traditional way,and partially based on shopping network platform.Finally,based on the analysis of development trend of this supply mode of domestic consumers of agricultural products,it puts forward suggestions.