基于“互联网+”思维的图书馆移动阅读推广服务链构建研究

Study on Construction of Library Mobile Reading Promotion Service Chain Based on “Internet +” Thinking

新时代信息环境下,阅读载体、阅读环境都在不断地发生变革。本文从用户阅读行为的改变和信息技术的发展对阅读推广服务的支撑两方面,阐述创新图书馆移动阅读推广服务的必要性;以"互联网+"思维下阅读推广服务方式的多元化、阅读内容的导航化和服务环境的泛在化等特点,解释了构建移动阅读推广服务在拓展服务方式、扩大服务范围和优化资源配置的现实意义;最后从提升用户线上阅读体验、构建新型传播体系、融合线上线下推广服务、应用"互联网+"打造移动阅读网络4个方面,提出基于"互联网+"思维的图书馆移动阅读推广服务链的构建路径。

In the new era of information environment, reading carriers and reading environment are constantly changing. This article expounded the necessity of innovating library mobile reading promotion service from two aspects: the change of users' reading behaviors and the support of information technology development to reading promotion services. Under the "Internet +" thinking, with the characteristics of diversification of reading and promotion services, navigation of reading content and the ubiquity of service environment, this article explained the realistic meaning of construction of mobile reading promotion services in expanding service methods, expanding service scope and optimizing resource allocation. Finally, it proposed the construction path of library mobile reading promotion service chain based on "Internet +" thinking from the four aspects of improve users’ online reading experience, building a new communication system, integrating online and offline promotion services, and applying "Internet +" to build a mobile reading network.