摘要
对武汉形象的认知和评价涉及内部的自我以及外部"他者"群体。调查研究发现,在鄂外国留学生对武汉整体形象持正面评价,女性留学生对武汉形象的整体评价要明显高于男性留学生;另外,他们在政治、经济、社会、文化、环境和居民等维度层面上存在认可程度差异。武汉形象的进一步提升和传播既需要强化针对外国人政策措施的实施和推广,又需要规范市民日常行为和文明形象,制定和实施标准的城市英汉标识语,同时,增强针对外国留学生的人才意识和管理国际化意识,特别是做好顶层政策设计以留住外国留学生高层次人才,培养他们对地方特色文化影响力的传播。
The image of Wuhan is perceived either by Chinese residents as insiders or by the others like foreign students in China. The questionnaire survey on the“image of Wuhan in the eyes of foreign students in Hubei Province”found that they had positive perception on Wuhan’s overall image,but there were different degrees of recognition over the political,economic, social,cultural,environmental and resident dimensions. In addition,female students’overall evaluation of Wuhan is significantly higher than that of the males. Based on the investigation results,we suggest that Wuhan municipal government push forward the implementation and promotion of existing policies and publicity measures for foreigners in Wuhan,facilitate foreign students’access to Wuhan local cultures,encourage Wuhan locals to improve their daily behaviors,handle foreign students’affairs from international perspective,and especially design good top-level policies to retain high-level talent from among foreign students.
出处
《江汉大学学报(社会科学版)》
2019年第2期112-123,128,共13页
Journal of Jianghan University(Social Science Edition)
基金
武汉研究院开放性课题一般项目"在鄂高校外国留学生眼中的武汉形象研究"(IWHS20172020)