中国茶主题特色小镇的SWOT分析研究

Study on characteristic towns with tea theme using SWOT analysis

本文以中国茶主题特色小镇发展概况为出发点,运用文献资料和实地调查,整理茶主题特色小镇现有案例,从中总结出茶镇发展成茶主题特色小镇的共性,通过SWOT分析法,探究茶主题特色小镇的发展策略。

Based on the general situation of development of characteristic towns with tea theme in China, the existing situations of characteristic towns with tea theme was sorted out based on the literature search and field investigation, in which the commonality during transforming the tea town into a tea themed town was summarized. The development strategies for developing characteristic towns with tea theme were analyzed by SWOT in the present paper.